This assignment was to design a product or a campaign for the organization Hus Forbi, which deals with the issues of the homeless people in Denmark. The research was extent and we should examine carefully the trend-sociological, business oriented, design oriented and philosophical factors. | The main idea is to design a food product, and more specifically a soup box, which will be produced by Irma. Irma is a Danish chain of supermarkets, which is well known for its high quality and ecological products. By purchasing the soup product, a small contribution of 2DKK will directly go to Hus Forbi organization for a specific cause. At that point, Hus Forbi’s main aim is to raise money, in order to buy warm blankets for its vendors, who still live in the street. Unfortunately, the amount of literally homeless vendors, is not low (23%) and since the weather in Denmark can be cruel, more measures must be taken. |
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