In this assignment we had to make a design brief of a new product for the Wood Wood company. We dealt with the company's portfolio, signature, profile & target group. After research, we came up with a problem statement and a solution for the company. The concept is the following: | The main concept is the collaboration between Wood Wood and Ege, which is a sustainable carpet design company. The aim of this collaboration is for Ege to provide materials and produce a series of carpets and Wood Wood to provide the design, colors and prints. From this collaboration Wood Wood achieves to put sustainability into the company, in a micro scale effort (without changing the DNA of the company). They ‘re also broadening their target group, as in the same time are keeping their original target group content. Ege would broadening their target group as well,and they would benefit by making the carpet “cool” and popular again. |