Soulland Project: WILD FLOWERS
In this project I should simply come up with a sustainable design idea for the Danish brand Soulland.
My scenario is based on pre and post-consumer waste combined with a take back customer service (post-consumer waste). The whole idea is to create a limited collection of unique shirts out of shirts that Soulland already have from stock or from shirts that will be returned to them by customers. The customer will receive a discount voucher for their return and be a part of a Soullands circular playful activity, a Circular Shirt Experience. It is understandable that a lot of shirts are needed for this project; consequently additional stock of cotton fabric can be used. If again, this is not possible in some cases, some limited collections could consist of tote-bags (which doesn't need that much fabric). In this specific project I will be using only white shirts and printed organic cotton (which has been printed for this specific collection) as a sample of possible Soulland's printed fabric waste. Shirt, and especially white shirt, is a garment that exists in every wardrobe and in every company's portfolio, same as digital printed garments. As a result I believe that it is an easy to find source. IMPORTANT! In the final project only the post-consumer waste scenario will be communicated. Which means that the part that Soulland should emphasize is the take back system. |
Wild Flowers
The inspiration comes from the flowers, their blossom and their construction, along with their edgy features (thorns). Flowers combine an elegant and pure image with a more constructive and edgy one. Consiquently I believe that they fit perfectly in Soulland's case, since their brand is characterized by this more edgy and contemporary elegance. Last but not least, the whole idea is that an old shirt can periodically transform into a fresh and new one, just like flowers' blossoms. |
KimonoSurrealism
Kimono’Surrealism project is an attempt to explore the mysterious relation between the Japanese clothing and the known Greek poet/painter, Nikos Engonopoulos. Both Nikos Engonopoulos and the Japanese culture express surrealism in a way that could be really inspiring when it comes to clothing.
As a result, I have tried to combine details from N. Engonopoulos painting with elements of the Japanese culture, such as their traditional clothing, Kimono. The Kimono’s pattern was a true inspiration for me and I used it many times as a base to create other patterns and shapes. What came out of this project were clothes with a minimal point of view and polymorphic abilities. The colors I used were mostly off white, blue and beige because they reflect serenity, integrity and cleanliness. Photography: Kelly Filiou Styling: Maria Vasilakou, Frideriki Zalavra Model: Labrini Nanou |
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African Urbanity
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This particular project focuses on African culture by representing the simplicity of the form, the polymorphic character and the functionality of the clothes. Based on the garments of the African culture, I found the opportunity to convert and link this special appearance to a totally urban style.
Among other details, I focused on the way that several tribes truss their garments and I tried to represent this characteristic in a much more approachable way. I further explored the simplicity and the sense of freedom one can get by the African clothing. Personally, I was willing to design clothes which encourage people to experiment more their appearance with clever and easily alternating characteristics. The choice of color was also inspired by Africa. I focused, basely, on two colors: orange and beige. The contrast of these two colors was representing several contrasts within my collection (Africa vs. urbanity, sport vs. formal etc.). Moreover, I used some embroidered stripes as pattern for some garments, which I thought would give a further ethnic touch. Photography: Kelly Filiou Model: Danai Danaka |